This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …

Synthesizing the latest findings of more than one hundred articles in the literature, the
current paper presents an integrative, process-based framework entailing a dynamic view of …

Persuasive system features have been extensively examined, and many of them have been
shown to be effective in supporting individuals' achieving their behavioral goals and …

Persuasive Technologies is an expansive eld that covers various research areas including
engineering and social sciences. This document summarizes current and historical models …

Persuasive technologies use a variety of strategies and principles to encourage people to
adopt and maintain beneficial behaviours and attitudes. In this paper we investigate the …

Although persuasive technology continues to impact behavioural and attitudinal
interventions, research has demonstrated that existing design approaches are faced with …

This paper provides an overview of the current state of the art in persuasive systems design.
All peer-reviewed full papers published at the first three International Conferences on …

Research has shown the effectiveness of persuasive technologies in promoting desirable
behaviors in many domains such as marketing and eCommerce. However, according to a …

The Persuasion Handbook provides readers with cogent, comprehensive summaries of
research in a wide range of areas related to persuasion. From a topical standpoint, this …

Persuasion skills are essential if you are an entrepreneur aiming to convince your investors
or if you are a health care provider wanting your patients to adopt healthy behaviors …