Four experiments demonstrate that walking boosts creative ideation in real time and shortly
after. In Experiment 1, while seated and then when walking on a treadmill, adults completed …

People often seem to generate creative ideas during moderately engaging activities, such
as showering or walking. One explanation of this shower effect is that creative idea …

Creativity, specifically divergent thinking, has been shown to benefit from unrestrained
walking. Despite these findings, it is not clear if it is the lack of restriction that leads to the …

This chapter begins with a discussion of the role of attention in creative thinking. Memory is
also discussed early on, along with divergent thinking and functional fixity--two topics of …

Cognitive scientists describe creativity as fluid thought. Drawing from findings on gesture
and embodied cognition, we hypothesized that the physical experience of fluidity, relative to …

We call our notion the investment theory of creativity. The basic idea is that, when making
any kind of investment, including creative investment, people should" buy low and sell high." …

Anecdotal literature suggests that creative people sometimes use bodily movement to help
overcome mental blocks and lack of inspiration. Several studies have shown that physical …

How does the mind produce creative ideas? Past research has pointed to important roles of
both executive and associative processes in creative cognition. But such work has largely …

Adults and children are spending more time interacting with media and technology and less
time participating in activities in nature. This life-style change clearly has ramifications for our …

The “be creative effect”—instructing people to “be creative” before a divergent thinking task
makes the responses more creative—is one of the oldest findings in creativity science. The …