Purpose With the explosive growth of the Internet, online travel agents (OTAs) have gained
an increasing market share in the online booking market. However, OTAs are facing fierce …

Although traditional travel agents have played an important role as proxies enabling
travelers to make connections with hotels, the emergence of the internet has changed the …

Purpose–This paper aims to focus on the reason why hoteliers choose to be present in
online travel agent (OTA) and social media web sites for sales purposes. It also investigates …

With the advent of O2O (online to offline) mode, Online Travel Agency (OTA) websites help
to introduce new customers to hotels. However, since OTAs charge a hefty commission …

The present research provides insights into the complex landscape of online advertising
channels to support tourism organizations in formulating their marketing strategies. People …

This research examines the relationship status of leading OTAs with the hotel industry in the
Asia Pacific (APAC) region along with future trends in hotel distribution channels. A Delphi …

In this study, we aimed to explore how an Italian travel agency network is able to maintain
and strengthen its competitive position despite growing internet use and new technology …

Despite the wide use of the Internet in the tourism industry and the exponential growth of e-
commerce, little is still known on how the new medium is transforming marketing practices …

Many unexpected challenges not only for tourism businesses but also for travellers emerged
when current shifts in economic, technological, social, and political factors led to a sudden …

Understanding how tourist firms set their online prices is important given their growing
reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a …