Given the healthcare costs associated with obesity (especially in childhood), governments
have tried several fiscal and policy interventions such as lowering tax and giving rebates to …

Taste and health are critical factors to be considered when choosing foods. Prioritizing
healthiness over tastiness requires self-control. It has also been suggested that self-control …

The consumption of indulgent, carbohydrate-and fat-rich foods is often used as a strategy to
cope with negative affect because they provide immediate self-reward. Such dietary choices …

Consumers make many decisions in everyday life involving finances, food, and health. It is
known from behavioral economics research that people are often driven by short-term …

Introduction: Sugar consumption is associated with many negative health consequences. It
is, therefore, important to understand what can effectively influence individuals to consume …

Post-ingestive signals conveying information about the nutritive properties of food are critical
for regulating ingestive behavior. Here, using an auction task concomitant to fMRI scanning …

Food labeling is the major health policy strategy to counter rising obesity rates. Based on
traditional economic theory, such strategies assume that detailed nutritional information will …

Taking into account how people value the healthiness and tastiness of food at both the
behavioral and brain levels may help to better understand and address overweight and …

Principally a result of unhealthy food choices, almost half of adults worldwide are overweight
or obese. Current food retail practices bear some responsibility for such public health issues …

Recent research suggests that obesity is linked to prominent alterations in learning and
decision-making. This general difference may also underlie the preference for immediately …