[HTML][HTML] Industry 4.0 and marketing: Towards an integrated future research agenda

AT Rosário, JC Dias - Journal of Sensor and Actuator Networks, 2022 - mdpi.com
Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that
have profound effects on both production systems and business models. This revolution is …

Effects of technological innovations on consumer behavior: Marketing 4.0 perspective

E Yakut - Industry 4.0 and Global Businesses: A Multidisciplinary …, 2022 - emerald.com
It is evident that while new technologies are shifting the current dynamics of the marketplace,
technological innovations and Industry 4.0 are influencing the marketing activities along with …

Digital transformation of traditional marketing business model in new industry era

A Caliskan, YD Özkan Özen… - Journal of Enterprise …, 2021 - emerald.com
Purpose Impact of the digitalization on the production and service sector is a highly popular
topic in these days and especially, new business models receive increasingly more …

[HTML][HTML] Industry 4.0 and supply chain. A Systematic Science Mapping analysis

M Núñez-Merino, JM Maqueira-Marín… - … Forecasting and Social …, 2022 - Elsevier
The purpose of this work is to offer a grouping of the aspects that the literature addresses on
Industry 4.0 and its relationship with the supply chain, to contribute an innovative literature …

Industry 4.0 and supply chain management: A methodological review

P Dhamija, M Bedi, ML Gupta - International Journal of Business …, 2020 - igi-global.com
The association of Industry 4.0 and supply chain management assures tremendous growth
and developmental opportunities towards manufacturing organizations. The two aspects …

[HTML][HTML] Marketing strategies 4.0: Recent trends and technologies in marketing

R Kaur, R Singh, A Gehlot, N Priyadarshi, B Twala - Sustainability, 2022 - mdpi.com
Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

Big data and firm marketing performance: Findings from knowledge-based view

S Gupta, T Justy, S Kamboj, A Kumar… - … Forecasting and Social …, 2021 - Elsevier
A universal trend in advanced manufacturing countries is defining Industry 4.0, industrialized
internet and future factories as a recent wave, which may transform the production and its …

Industry 4.0 enablers in retailing: a literature review

R Bruni, M Piccarozzi - International Journal of Retail & Distribution …, 2022 - emerald.com
Purpose The aim of this paper is to study and describe the Industry 4.0 (I4. 0) concept in the
retail industry by identifying the technology enablers, the benefits and the challenges …

[HTML][HTML] Industry 4.0 and supply chain performance: A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies

FF Rad, P Oghazi, M Palmié, K Chirumalla… - Industrial Marketing …, 2022 - Elsevier
The exponentially growing literature on Industry 4.0 technologies and their implications for
supply chains exhibits valuable insights alongside considerable fragmentation. While prior …

Industry 4.0 in logistics and supply chain management: a systematic literature review

M Abdirad, K Krishnan - Engineering Management Journal, 2021 - Taylor & Francis
Abstract “Industry 4.0” is a concept that focuses on automation of system and process,
digitalization, and data exchange in industries. Its goal is to achieve a smart factory to …