In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …

Logistics startups gradually rely on digital marketing strategies to acquire a competitive
advantage. The main aim of Logistics startups is to increase their digital brand name and …

To acquire competitive differentiation nowadays, logistics businesses must adopt novel
strategies. Logistics companies have to consider whether redesigning their marketing plan …

The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …

Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest
every possible aspect indicating users' experience and preference. People visit, regularly …

This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …

Emerging technologies in the digital context can favor industrial sector firms in their aim to
improve their performance. Digitalization is mainly expressed through the utilization of big …

Today's evolving digital marketing tactics have brought about a considerable change in
marketing strategies. As a consequence, it is a growing challenge to refine the approach …

The automation of the cargo clearance process has been a high-priority item on the agenda
of the customs services of the world. Conventional clearance of import and export goods …

The increasing use of information technology in enterprises' daily operations has led to
multiple innovative ways to run a business, including electronic commerce (hereafter, e …