Overconsumption of sugary drinks is linked with obesity. These beverages have been the
target of recent public health policies, and, simultaneously, some firms have altered their …

Objectives We examined whether a sugary drink limit would still be effective if larger-sized
drinks were converted into bundles of smaller-sized drinks. Methods In a behavioral …

Health concerns about overconsumption of large portions apply to a wide range of highly
calorific foods and drinks. Yet, amongst all products, sugar-sweetened soft drinks and …

Background: Large food portion sizes are determinants of a high caloric intake, especially if
they have been made attractive through value size pricing (ie lower unit prices for large than …

OBJECTIVES: To examine the efficacy of alternative approaches for shifting consumers
toward zero calorie beverages. We examined the effect of price discounts and novel …

Research has yet to adequately explore how numerical (eg, calorie information) and verbal
(eg, size descriptors) food portion cues on product packaging interact to influence consumer …

This research investigates how provision of calories-per-serving information on serving size
labels affects snack consumption quantity. Drawing from expectancy-disconfirmation theory …

This article illustrates how the compromise effect alters consumers' selection of soft drinks.
Using three within-subject studies, we show that extremeness aversion and price …

Labels such as 'Large'or 'Super‐size'are often used to describe portion sizes. How do these
normative labels influence consumer choice and how much they ultimately either consume …

Excessive intake of sugar-sweetened beverages by undergraduates is closely related to the
increasing prevalence of obesity, making investigations of the substitution of healthy for …