Political parties in order to design their competitive strategies are always keen to understand
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …

The current study reveals that Indian voters' political brand experiences positively influence
their engagement and trust in a political party. Voters' addiction to political parties mediates …

Purpose–Political parties are continuously interested to gain knowledge about the factors
that influence the voter to select political candidate of his/her choice. The purpose of this …

The voters' choices about political parties have many similarities with how they make their
choices about commercial brands. Therefore, political parties are now constantly applying …

The communication between a political party and a voter these days is expected to be
interactive (Cogburn et al. 2011) and focused on the everyday story of the voter (Weiser …

Purpose Although the concept of political party brand personality has received substantial
recognition in the political marketing literature, however, no study as yet has contributed in …

The purpose of this paper is to explore how political branding is defined and exhibited
during the local body elections in Pakistani regions where voter turnout is high in number …

This paper focuses on the perception of voters toward branding of Indian Politicians and
their parties. An attempt has been made to understand how voters' behavior and perception …

Some scholars argue that Western societies have seen a decreasing impact of voting
behavior based on cleavages and party identifications. Equally, issue ownership voting is …

Purpose The extant literature demands more insights into the elements for political branding
in India. Thus, this paper aims to explore political branding in terms of the influences of …