Short and glittering phrases of brand slogans aim to create a long-lasting memory related to
the brand. Because of the omnipresence of such slogans in advertising, they have …

Rhetoric is the artful deviation of information and ideas. It is commonly utilized in different
forms of advertising. In this context, the study has examined how rhetorical devices are …

In the quick-paced world of advertising in digital marketing, brand slogans attempt to
persuade to develop and cultivate a brand status. Brand Slogans typically focus on the …

Banking is one of the sectors that have deployed the resourcefulness of the new media for
business transactions in Nigeria. Studies from the non-linguistic angle have established …

Companies carefully choose slogans to arrest the attention of audience and maximise profit.
This is evident in the slogans of telecommunication companies in Nigeria. Existing works …

This study investigates how language is used to communicate meaning in bank
advertisements. It also examines stylistics in advertising with specific focus on selected bank …

Central to pragmatics is to understand the strategies or mechanisms that aid interlocutors to
work out hidden, indirect or implied meanings of an utterance or a whole text. However, this …

This study investigates how language is used to communicate meaning in bank
advertisements. It also examines stylistics in advertising with specific focus on selected bank …

Advertising slogans represent a powerful means of communication in the world of marketing.
These short phrases, consisting of a few words, carry immense significance and are a key …

The study examined the linguistic features of the persuasive language employed by
advertisers to lure customers/clients to their products and services. The researchers …