Purpose The aim of this research is to identify the characteristics that give rise to motivations
to use social apps in light of behavioral concepts related to consumers' desires and …

In the last few years, social networks have been winning more and more space in the daily
lives of users/consumers and therefore also in companies, and thus becoming an important …

The main aim of this study is to analyze the use of social networks by young consumers and
understand if they engage with brands online and if creative brand content impacts social …

Purpose The popularity of social networks has created business opportunities to the
electronic commerce environment, being recently named as social commerce. The purpose …

This research addresses the role of millennials as prosumers and adprosumers in corporate
social networks. The methodology combines the literature review with a quantitative content …

These days, it is common to have access to social networks in any area and at any time of
the day or night. The growth of social media has had an impact on the processes of …

Social networks are present in our day-to-day and have a strong influence in almost all our
personal and professional aspects. Among several benefits and challenges brought by …

Social networking sites and social media in general intensively integrate users' daily
routines. Seizing big portions of their time, the new social phenomenon does not stay …

The social networks have caused changes in the consumption habits and in the ways of
relationship among companies and consumers, emerging a more demanding and informed …

This article seeks to briefly reflect on the role of social networks in contemporary platforms
while that started to encourage new communicative practices. The phenomenon of social …