Besides sensory characteristics of food, food-evoked emotion is a crucial factor in predicting
consumer's food preference and therefore in developing new products. Many measures …

Traditional consumer acceptance and preference testing rarely predicts food choice
behaviour accurately. Increased interest in focusing on the total consumer experience …

Background The increased interest in consumer and sensory research to focus on total
consumer experience when examining the relationship between food and consumer, has …

Emotions and the consumption of food and beverages are inextricably intertwined. As the
fields of sensory and consumer science seek to better conceptualize the consumer …

Sensory and consumer scientists are seeing the need to explore broader measures, such as
product-driven emotions, to be able to fully understand and satisfy consumers' demands …

Food-evoked emotions provide information that goes beyond the information from traditional
hedonic ratings. The objectives of our study were:(i) to investigate how intrinsic (sensory) …

Highlights•Emotions are elicited by food.•Emotions are associated with eating behavior and
purchase intent of foods.•Sensory, food type, psychological state and experience associate …

In the current study we show that non-verbal food-evoked emotion scores significantly
improve food choice prediction over merely liking scores. Previous research has shown that …

Emotion research has increased in the past decades, especially emotion research applied
to products like foods. But many questions remain and are reviewed here. This begins with …

This article is part of a virtual special issue (VSI) in Food Quality and Preference on emotion
measurement with a particular focus on eating and drinking. We write in response to an …