Social marketing is currently involved in pursuing several important theoretical and
methodological goals pertaining to wide-scale behavior change. The lack of complex system …

Macromarketing provides the conceptual ground to understand marketing dynamics in a
systems setting. Social marketing offers an implementation platform through which collective …

Changing consumer behaviour is key to reducing the environmental effects of industrialised
societies. Social practice theories provide an integrated approach to understanding …

This chapter explores how the socio-ecological model of behaviour change, and other
holistic behaviour change models, can be used to influence macro-social marketing …

Purpose This paper aims to propose a new ecological systems-driven framework,
underpinned by a relational marketplace lens, for social marketing practitioners to consider …

In the United States, community coalitions are an important part of the public health milieu,
and thus, subject to many of the same external pressures as other organizations—including …

Purpose This paper aims to provide guidance on how midstream social marketing can be
used to understand and address wicked problems through adopting a collaborative systems …

For most people, everyday life today is not the same as it was at the turn of the 21st century.
Our lives have changed, often unexpectedly, sometimes dramatically, as individually and …

Systems thinking dominated the 2015 World Social Marketing conference with the premise
that a more holistic approach takes into account all the issues at play for effective change …

This chapter presents quite a different picture of social marketing from that in Chapter Six,
one in which social marketing can make an important and valued contribution to behaviour …