ABSTRACT A careful consideration of studies on behavioral prediction in the existing
literature suggests that behavioral control is often included as one of the many key factors …

Psychology, along with a wide range of other academic disciplines, has influenced research
in both consumer behaviour and marketing. However, the influence of one area of …

This article presents an introduction to consumer behavior analysis by describing the
Behavioral Perspective Model of consumer choice and showing how research has, first …

A meta-analysis of the theory of planned behavior is conducted to (a) assess the robustness
of the theory and (b) delineate conditions that moderate support for the theory. The results …

This wide-ranging yet focused text provides an informative introduction to consumer
behavior supported by in-depth, scientifically grounded coverage of key principles and …

We explore the dimensionality and structure of internal and external perceived behavioral
control, extending research on the relationship between these control components. Two …

The authors explore how injunctive appeals (ie, highlighting what others think one should
do), descriptive appeals (ie, highlighting what others are doing), and benefit appeals (ie …

The present article introduces the concept of Motivating Operation (MO) to the context of
consumer choice and discusses the function of the concept of MO in the context of the …

This paper provides a review of the applied behavioral literature in consumer choice.
Beginning with Watson and Lindsley's initial forays into consumer behavior from their …

Structural equation modeling (SEM) is a tool for analyzing multivariate data that has been
long known in marketing to be especially appropriate for theory testing (eg, Bagozzi, 1980) …