Brand slogan as a part of branding plays a defining role for universities to win fierce
competition. It creates emotional bonding and memorability in the mind of potential students …

This study used a mixed method with the following purposes: 1) to investigate the number of
the words used in airline business advertising slogans, 2) to identify the keywords frequently …

Promotional strategies have become discursive practices in corporate companies' mission
and vision statements. However, less focus was given to the role of grammar in shaping this …

This study is a Systemic Functional Linguistic (SFL) investigation into the ideational
meanings in Malaysian billboard slogans. The theoretical framework of the current study is …

This article discusses the way the course guide construes content through language. It is
one among many genres the university produces as it competes for student intake that …

This study applied David Aaker's Brand Identity Theory (1996) to analyse the discourse of
university prospectuses presented by Lund University (LU) and University College London …

This study presents an interpersonal metafunction analysis of smartphone slogans. Since
the smartphone has been extensively commercialized, companies create different slogans …

An English newspaper, as an authentic English resource, provides a view of global
knowledge and English usage in a physical world as it contains manifold issues and …

A mission statement is an important instrument for strategic management for an enterprise.
How to establish a mission statement and how to leverage its roles in conveying the vision of …

A corporate mission statement aims to communicate the established goals of a company
internally and externally. In this type of statement, attitude plays an important role in the …