50 years of social marketing: seeding solutions for the future | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …

The practice of social marketing is based on a set of underlying principles that have not yet
been tested. In the future, a series of experiments will be necessary to bring the application …

Purpose–The purpose of this paper is to discuss a broader societal trend toward the full
realization of human potential and the points of convergence with social marketing. The …

Purpose–The purpose of this paper is to reflect on trends within social marketing after ten
years of involvement with the field, including being co-founding editor of this journal …

Purpose–The purpose of the editorial is to accompany this special issue on “Social
marketing: social change”. Design/methodology/approach–The editorial presents three …

As in any emerging field, first principles for theory development are based on shared
definitions borne of debate and consensus. The field of social marketing as an academic …

Purpose–The purpose of this paper is to provide insights into what social marketers see as
trends, issues, and opportunities emerging within social marketing globally …

Social marketing's success has been based on the simple but effective strategy of pursuing
and promoting behavioral change for social good by 'borrowing'and applying the …

Redefining social marketing: beyond behavioural change | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Redefining …

It may seem odd to begin the first volume of a set of books on social marketing with a chapter
devoted to the definition of the central term; however, it turns out that both the perception and …