Perceptions of social norms around eating behavior can influence food choices.
Communicating information about how others are changing their eating behavior over time …

What and how much people choose to eat is influenced by social context. People tend to
use the eating habits of others as a guide to appropriate consumption. This suggests that …

Meat consumption has detrimental environmental effects. Research shows that social norms
are important when it comes to meat consumption. However, social norm interventions have …

Objective: Recent work has shown that exposure to social norm messages may enhance the
consumption of vegetables. However, the majority of this work has been conducted in …

How can we curb the current norm of unsustainable levels of meat consumption? Research
on dynamic norms finds that learning that others are starting to eat less meat can inspire …

There is some evidence from laboratory-based studies that descriptive social-norm
messages are associated with increased consumption of vegetables, but evidence of their …

Research has recently started investigating possible methods to encourage consumers to
reduce meat consumption. However, few studies examine highly scalable messaging …

Purpose People often look to the opinions and actions of others to guide their food choices,
especially when they are uncertain or unfamiliar with a particular food. This influence can be …

There is evidence that social norm messages can be used to promote the selection of fruit
and vegetables in low habitual consumers of these foods but it is unclear whether this effect …

Studies from various disciplines show that including more meat-free dishes in our diets
benefits our environment and our health while also promoting animal welfare. However, little …