Purpose Social marketing has gained widespread recognition as a means of motivating
behaviour change in individuals for societal good. Many opinions have been shared …

Background: The adoption of systems thinking within social marketing is illustrated by the
emerging literature relating to systems social marketing and macro-social marketing …

Purpose–The purpose of this paper is to show how macro‐social marketing and social
engineering can be integrated and to illustrate their use by governments as part of a positive …

Contemporary societies around the world face a number of what have been termed Lwicked
problemsL (Churchman, 1967; Rittel & Webber, 1973). These issues include but are not …

Purpose–The aim of this article is to explore how social engineering and social marketing
are connected, and how social marketing is a tool used to achieve adherence to social …

Purpose This paper aims to develop and present a new planning framework of social
marketing, known as consumer research, segmentation, design of the social programme …

It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …

Redefining social marketing: beyond behavioural change | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Redefining …

Purpose In this paper, the authors aim to contend that the 4Ps of social marketing have been
stretched beyond breaking point. Originally designed for social marketing mixes that …

Purpose The purpose of this paper is to present retrospective, current and prospective
aspects of social marketing and systems science integration. Design/methodology/approach …