Gamification has recently become a popular topic in marketing practice. It is perceived as
being a promising way to provide improved consumer experiences and to positively …

Gamification is attracting the attention of practitioners and researchers because of its power
to generate experiential value for users. However, despite its wide adoption by managers …

Recently, organizations have begun to tout 'gamification'as an effective method of increasing
motivation and engagement of employees, customers, patients, and students, among other …

The development of multiple applications with features of games has brought about a new
trend–gamification. Gamification has become a fast-emerging practice in the business world …

Gamification is a rather significant trend in recent years. It builds on the emotional and
involving qualities of gaming but may not entail a full-fledged game. Gamification exists in a …

Gamification uses principles extracted from games to elicit a unique game-like experience
for users in various settings, including learning, healthcare, and business. The 'gameful …

Abstract Background and Aim Gamefulness is commonly cited as the primary goal of
gamification, a family of approaches employed in education, business, healthcare …

In recent years we have witnessed a growing number of companies and institutions
embedding game mechanics and game design techniques in all types of information …

Gamification of learning is the integration of game design elements into the learning context.
Decade-long research has revealed evidence on the ability of gamification to increase the …

Gamification is increasingly applied as a design strategy when improving various behavioral
outcomes in the online retailing domain. Understanding the attributes of gamification …