Purpose As social media have become very popular and an integral part of the world
economy in recent years, identifying factors that influence consumers' attitudes toward social …

Social media and social media applications that build consumer communities involving rich
user-generated content are new marketplaces and/or tools for marketers. This study aims to …

Purpose This research study aims to investigate consumer usage motivations for three of the
top social media platforms today: Facebook, Twitter and Instagram. Additionally, through …

Social media marketing usage and adoption as a new communication tools by organization
and SMEs is increasingly globally and offers unique opportunities for small and medium …

The aim of this study is to explore social media marketing activities (SMMAs) and their
impact on consumer intentions (continuance, participate, and purchase). This study also …

Purpose A phenomenon that has revolutionized society is the technological millennial
approach to communication. Social media has matured into a prime channel for regular …

Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

This research is designed to empirically investigate how social media needs and innovation
influence the adoption of social media amongst Internet users. The theoretical perspective of …

In recent years, social media becomes a new communication channel in marketing. Social
media facilitate improved targeting and play a critical role in marketing operations. We …

The purpose of this study is to investigate the behavioural intention towards usage of social
media channels. The research model and the hypothesis are constructed for this research …