Drawing on ecological economics, post-development studies, and political ecology, this
paper argues that sustainable development notions have run their course within …

Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …

By focusing on the capacity of marketing to contribute to climate change, biodiversity loss,
and strains on natural resources, this article addresses a fundamental concern. Despite the …

The new and extended Second Edition of the award-winning textbook Sustainability
Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the …

Sustainability marketing is a provocative area of research. Through an integrated knowledge
inquiry approach, the conceptual article aims to provide answers to the feasibility of a joint …

Abstract While the Dominant Social Paradigm (DSP) views social and ecological issues as
constraints to economic growth, several academics assert that achieving social …

Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …

Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision
of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis …

This commentary offers reflections on how scholars can advance the marketing discipline
and contribute to the achievement of the United Nations Sustainable Development Goals …

Criticizing marketing is easy, and its detractors are doing a good job of it. But going beyond
and proposing an approach, tools and a vision for change is another matter altogether …