Sustainability marketing beyond sustainable development: towards a degrowth agenda
J Lloveras, AP Marshall, JS Vandeventer… - Journal of Marketing …, 2022 - Taylor & Francis
Drawing on ecological economics, post-development studies, and political ecology, this
paper argues that sustainable development notions have run their course within …
paper argues that sustainable development notions have run their course within …
Sustainable marketing: Market-driving, not market-driven
JN Sheth, A Parvatiyar - Journal of macromarketing, 2021 - journals.sagepub.com
Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …
decades. Starting with the early concerns in the 1960s about the world's finite resources that …
Look up! Five research proposals for rethinking marketing in a post-growth society
By focusing on the capacity of marketing to contribute to climate change, biodiversity loss,
and strains on natural resources, this article addresses a fundamental concern. Despite the …
and strains on natural resources, this article addresses a fundamental concern. Despite the …
[图书][B] Sustainability marketing: A global perspective
The new and extended Second Edition of the award-winning textbook Sustainability
Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the …
Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the …
A blueprint for sustainability marketing: Defining its conceptual boundaries for progress
WM Lim - Marketing theory, 2016 - journals.sagepub.com
Sustainability marketing is a provocative area of research. Through an integrated knowledge
inquiry approach, the conceptual article aims to provide answers to the feasibility of a joint …
inquiry approach, the conceptual article aims to provide answers to the feasibility of a joint …
Marketing and the sustainable development goals (SDGs): A review and research agenda
Y Anwar, N El-Bassiouny - The Future of the UN Sustainable Development …, 2020 - Springer
Abstract While the Dominant Social Paradigm (DSP) views social and ecological issues as
constraints to economic growth, several academics assert that achieving social …
constraints to economic growth, several academics assert that achieving social …
The new 3Ps of sustainability marketing: The case of fashion
Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …
This conceptual essay entails dissecting the conceptual underpinnings and construction …
Sustainability marketing: a global perspective
B Frank-Martin, KJ Peattie - 2009 - orca.cardiff.ac.uk
Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision
of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis …
of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis …
The convergence of sustainability and marketing: Transforming marketing to respond to a new world
RN Bolton - Australasian Marketing Journal, 2022 - journals.sagepub.com
This commentary offers reflections on how scholars can advance the marketing discipline
and contribute to the achievement of the United Nations Sustainable Development Goals …
and contribute to the achievement of the United Nations Sustainable Development Goals …
The answer is sustainable marketing, when the question is: What can we do?
DM Martin, JW Schouten - Recherche et Applications en …, 2014 - journals.sagepub.com
Criticizing marketing is easy, and its detractors are doing a good job of it. But going beyond
and proposing an approach, tools and a vision for change is another matter altogether …
and proposing an approach, tools and a vision for change is another matter altogether …