In today's dynamic, changing market, customer relationship management supported by a
powerful technological solution for business management such as Customer Relationship …

Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

Purpose The aim of this study is to empirically test a framework which identifies the
relationships between customer relationship management (CRM) practices, organizational …

The concept of this research springs from the controversy of previous research findings on
the effect of Customer Relationship Management (CRM) which is seen as an integrated …

In recent years, customer relationship management (CRM) has been a topic of the utmost
importance for scholars and managers. Despite the evidence provided by numerous …

Purpose–The purpose of this paper is to propose a research model exploring the link
between knowledge management processes and customer relationship management …

ABSTRACT Customer Relationship Management (CRM) has established itself as one of the
fastest growing business management technology solutions in recent years, which makes it …

The main objective of modern Information Technology (IT) is to convert the transactional
data derived from productive activity into business management information. It should …

In this study, we review literature on Customer Relationship Management (CRM), focusing
specifically on the impact of the CRM on customer satisfaction and customer loyalty. CRM is …

The main purpose of this article is to provide an integral and managerially useful view of
customer relationship management (CRM) as business strategy. The key objectives are: to …