Purpose–The purpose of this paper is to test: the applicability of Aaker's (1997) brand
personality model in the context of mountain running races; and the influence of event …

The objective of this study is to develop a theoretical structure of sporting event personality
and to build a measuring scale for that personality. This study identifies five sporting event …

Purpose Given the increased competition among running events, it is important for event
organizers to comprehend how they can retain a base of loyal customers. The purpose of …

The purpose of this study was to examine the relationship among four variables: brand
personality traits, prestige of a sporting event, brand identification, and individuals' intention …

Brand personality represents a key variable for the development of several positive
consumer outcomes, including attitudinal and behavioral loyalty. While brand personality …

Purpose The purpose of this paper is to investigate the relationships among brand
experience, sports event image and loyalty in the Jeju International Ultramarathon Race …

Research questions Sport management researchers have utilized the concept of brand
image to understand sport consumers' experiences. However, this concept has rarely been …

The present study aims to understand the process through which sports event tourism
experiences mediate event attitude and, consequently, the brand equity of sportswear …

Purpose The purpose of this paper is to test the applicability of brand personality theory in
the perspective of trade show events, and the influence of trade show event personality on …

Purpose–The purpose of this paper is to develop and validate a measurement brand
personality scale for golf destinations and simultaneously to assess the destination …