It is evident that tour guides plays a vital role in linking the tourists with their destination.
They bridge the gap brought by cultural differences and language barrier, which apparently …

This study aims to investigate the elements that affect customer satisfaction/dissatisfaction
through the service offered by the tour leader in on-tour service encounters. It also analyzed …

Tour guides are one of the key players in maintaining a sustainable operation of travel
agencies in the industry. They play an essential role in generating tourist satisfaction and …

This study aim to investigate the effect of Thai tour guide's competency level of service
quality in providing satisfaction service for Chiness tourists. Specifically, the objectives of this …

The rapid rise in need for travel in tourism industry over the past few years has increased the
demand for intermediaries to link up travellers with experience. The study identifies and …

Tour guides are one of the key front-line players in the tourism industry. Through their
knowledge and interpretation of a destination's attractions and culture, and their …

Tour guides are one of the key players in the tourism industry as intermediaries between
travel agents and tourists. They have a responsibility to explain the culture and all …

This research was generated through my previous career as a tour guide in Vietnam. The
tourism industry has been developing over recent years in Vietnam, as will be evidenced by …

The purpose of this study is to critically evaluate the performance of tour guides in Thailand
and their impact on the tourist experience. The research objectives include a: review of the …

It is important to understand that tour guides play an important role in a tourist experience at
a destination. As a frontline line service provider they leave a lasting impression. Since …