This paper presents a comprehensive review of the evolving landscape of digital marketing
in the era of the Internet of Things (IoT). As IoT technology continues to permeate various …

A revolution is happening via the Internet of Things (IoT)–one that will have tremendous
impact on the world as we know it. The IoT, which involves interconnected devices, systems …

The internet of things (IoT) is attracting increased attention from researchers, practitioners,
consumers, and the media, and it is expected to change dramatically the production and …

This paper focuses on examining IoT applications in marketing research and provides
information on how organizations utilize IoT devices and other new technologies such as …

The internet of things (IoT) and digital marketing are two rapidly growing fields that have the
potential to revolutionize the way businesses operate. However, for businesses to truly take …

According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies
of 2019. It has been growing at a significant pace, influencing and disrupting several …

This paper illuminates the phenomenon Internet of Things (IoT) from a consumer marketing
perspective. The goal of this paper is to discuss the marketing implications of the IoT and …

This research article explores recent advances in IoT technology and its huge impact on
various sectors. This research method uses a qualitative research approach involving in …

With contemporary life becoming more instantly connected and as the disruptiveness of
technologies is occurring at a faster pace, the Internet-of-Things (IoT) is now even more …

Marketing, and specifically its digital marketing component, is being challenged by
disruptive innovations, which are creating new, unique, and unusual opportunities, and with …