Impulse buying is an important area of consumer behaviour. The process of impulse buying
is influenced by various external, situational, and internal stimulus factors. The extant …

Impulse buying by consumers has received considerable attention in consumer research.
The phenomenon is interesting because it is not only prompted by a variety of internal …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Purpose The purpose of this paper is to propose a framework to distinguish between various
types of antecedents and consequences of impulse buying. The authors tested it using a …

Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to
buy something immediately. The main objective of this study is to figure out the relationship …

While emerging markets like India present a highly conducive environment for impulse
buying behaviour, they also represent a conundrum due to their cultural and contextual …

Although impulse buying has been studied for decades, prior research mostly focuses on
reasons for impulse buying rather than its outcomes. In recent years this trend has changed …

What make consumers act on impulse? Impulsive buying is a topic of interest not only to
academic researchers but also to the people in the industry who can gain from bigger sales …

The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of
extraneous, market-related stimuli and internal psychological factors. The extant literature on …

Purpose-This study explores various internal motivating factors of impulse buying
phenomenon in Indian context. This study is aimed at obtaining consumer insights, so as to …