Abstract &M plays a major role in the fashion industry, and it is important for brands to
maintain and develop their customers' purchasing decisions. This study was conducted to …

This study aims to examine and analyze the effect of brand image and service quality on
purchasing decisions for wardah products (Case study on female students 2018-2020 Nobel …

Brand Image or can be called Brand Image is a perception of a brand Brand about the brand
associated with brand associations that appear in the minds of consumers. One of the …

This study aims to determine the effect of service quality, customer value and brand image
on purchasing decisions. This study took samples who had purchased Nadira Hijab …

The purchase decision is a stage in the decision-making process where consumers actually
buy. For this reason, companies are required to focus on implementing sales strategies on …

The success of a company's target market is heavily dependent on purchasing decisions.
The aspect that influences consumers' purchase decisions is the brand image. The buying …

This study aims to test and analyze the effect of brand image and product quality on
purchasing decisions for Lenovo brand laptops at the Nobel Institute of Technology and …

This study aims to determine and examine the effect of product quality on purchasing
decisions, the influence of brand image on purchasing decisions, the influence of …

The study aim is to analyze are brand image and product quality partially positive and
significant impact on purchasing decisions at Starbuck; Do brand image and product quality …

This study aims to find out: 1) Does brand image affect purchasing decisions for Mr. Bread 2)
Does product quality affect the purchasing decision of Mr. bread. The type of research used …