According to recent statements by prominent Critical Marketing scholars, there remains a
problem of how to clarify this ambiguous label for interested colleagues. Beyond the usual …

In this chapter we aim to accomplish a number of objectives. We will weave a history of
marketing theory and practice that permits us to juxtapose the views of mainstream and …

The emerging area of'critical marketing'claims that the value of importing critical social
theory lies in its capacity to interrogate the basic assumptions and conventions that guide …

This chapter offers insights into critical marketing by examining the role of critique in
consumer research, management studies, and broader intellectual traditions. It draws upon …

There has been considerable recent discussion about the relevance of critical theory to
management discourse and its implications for the education of managers. Within this …

Hitherto [wo] men have constantly made up for themselves false conceptions about
themselves, about what they are and what they ought to be. Marx and Engels (1985) To …

Purpose–This paper calls attention to the importance of historical research within “critical
marketing studies”. It seeks to articulate a historical perspective based on the work of Michel …

I admit I experienced ironic amusement when asked to address the question,'What exactly is
critical marketing research?'in my talk for the ESRC Doctoral Symposium. I chuckled that …

As a research toolkit grounded in the philosophy and practice of critical analysis, critical
'historical research method'(critical HRM) can help explain marketing-related phenomena …

In this commentary, I chart recent changes at the Journal of Marketing Management (JMM).
These include the introduction of a senior editorial board, a revised main editorial board and …