Most people recognise that everyday life is not the same as it was with climate change, a
pandemic, inequalities and more. It is a world increasingly shaped by collective as well as …

Purpose This paper aims to propose a new ecological systems-driven framework,
underpinned by a relational marketplace lens, for social marketing practitioners to consider …

Systems thinking dominated the 2015 World Social Marketing conference with the premise
that a more holistic approach takes into account all the issues at play for effective change …

Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …

Environmental, health, and social change is complex and frequently is framed as a problem
(s) to be solved. This framing focuses effort on delivery of solutions designed to change …

Purpose Social marketing has gained widespread recognition as a means of motivating
behaviour change in individuals for societal good. Many opinions have been shared …

It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …

Purpose–The aim of this article is to explore how social engineering and social marketing
are connected, and how social marketing is a tool used to achieve adherence to social …

Purpose–The purpose of this paper is to show how macro‐social marketing and social
engineering can be integrated and to illustrate their use by governments as part of a positive …

Contemporary societies around the world face a number of what have been termed Lwicked
problemsL (Churchman, 1967; Rittel & Webber, 1973). These issues include but are not …