Global Issues in Pharmaceutical Marketing presents a balanced, research-based
perspective combined with a practical outlook on the current issues faced by the ethical …

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply
cutting-edge marketing concepts and tools to the real-world intricacies of marketing a …

Over time, the mission of the US pharmaceutical industry has remained greatly unchanged:
Discover and then bring to market medications capable of saving lives and improving health …

When we first discussed a special issue on pharmaceuticals, marketing, and society, we
were focused on translating familiar research topics into this critical industry. In those now …

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading
authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is …

Click here to view the full text as an Adobe PDF. The growth of government programs and
managed care has altered how pharmaceuticals are marketed and sold in the United States …

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those
who teach and those who practice pharmaceutical marketing. This reflects the need for and …

The book integrates marketing concepts with the uniqueness of the pharmaceutical
marketplace in a refreshingly simple, direct and reader-friendly style. Comprehensive in its …

Get a comprehensive explanation of the key economic concepts on how the pharmaceutical
market functions The pharmaceutical industry has come under intense public scrutiny for the …

India's pharmaceutical sector is currently undergoing unprecedented change. Much of this is
due to the country's introduction, on 1st January, 2005, of a system of product patents. Both …