Customer experience and engagement in tourism destinations: The experiential marketing perspective
RA Rather - Journal of Travel & Tourism Marketing, 2020 - Taylor & Francis
Tourism destinations are increasingly offering experiential services to promote the
development of their competitive advantage. This research investigates the effects of …
development of their competitive advantage. This research investigates the effects of …
Experiential marketing for tourism destinations
RA Rather, LD Hollebeek - The Routledge handbook of tourism …, 2020 - taylorfrancis.com
The experience economy is taking a growing role in contemporary societies. In line with
these developments, tourism destinations are increasingly offering experiential services to …
these developments, tourism destinations are increasingly offering experiential services to …
First-time versus repeat tourism customer engagement, experience, and value cocreation: An empirical investigation
RA Rather, LD Hollebeek… - Journal of Travel …, 2022 - journals.sagepub.com
Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …
research priorities, empirically derived insight into their association with tourism customers' …
Experience, emotion, and eudaimonia: A consideration of tourist experiences and well-being
U Knobloch, K Robertson… - Journal of Travel …, 2017 - journals.sagepub.com
Experiential marketing and the quest to create memorable and extraordinary customer
experiences have become central to tourism. However, implementing the concept of …
experiences have become central to tourism. However, implementing the concept of …
Motivation and involvement as antecedents of the perceived value of the destination experience
Research acknowledges the tourist as imperative in creating experience value. Building on
this premise, the present study offers an integrated approach to understanding tourists' …
this premise, the present study offers an integrated approach to understanding tourists' …
Customer experience in tourism: A review of definitions, components, and measurements
M Godovykh, ADA Tasci - Tourism Management Perspectives, 2020 - Elsevier
The concept of customer experience has received increasing attention in different
disciplines. However, the pathway for handling experience has not been clearly set forth due …
disciplines. However, the pathway for handling experience has not been clearly set forth due …
The effect of memorable experience on behavioral intentions in tourism: A structural equation modeling approach
This study develops and tests a model to investigate the effects of memorable tourism
experiences on future behavioral intentions (eg, revisiting). A structural equation modeling …
experiences on future behavioral intentions (eg, revisiting). A structural equation modeling …
Dimensions of cruisers' experiences, satisfaction, and intention to recommend
S Hosany, M Witham - Journal of travel research, 2010 - journals.sagepub.com
In the past decade, Pine and Gilmore set out the vision for a new economic era, the
experience economy, in which consumers are in search for extraordinary and memorable …
experience economy, in which consumers are in search for extraordinary and memorable …
Researching destination experiences: Themes, perspectives and challenges
Academics over the past two decades have paid considerable attention to tourism and
leisure experiences, examining its different dimensions (Quinlan Cutler and Carmichael …
leisure experiences, examining its different dimensions (Quinlan Cutler and Carmichael …
[PDF][PDF] Exploring memorable tourism experiences: Antecedents and behavioural outcomes
L Chandralal, FR Valenzuela - Journal of Economics, Business …, 2013 - researchgate.net
This paper presents the findings of an exploratory research which examines the antecedents
and behavioural outcomes of memorable tourism experiences (MTEs) from Australian …
and behavioural outcomes of memorable tourism experiences (MTEs) from Australian …