Purpose: Aims to determine the most effective promotional tools putatively influencing
physicians' prescription behavior by examining five commonly-used promotional tools: sales …

Purpose The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …

This study was conducted to develop a simple framework for finding out the impact of the
different kinds of promotional tools offered by pharmaceutical industry on the prescribing …

Decision–making by physicians on patients' treatment has received increased research
attention. Research on the effect of marketing strategies on prescription behaviour has …

Objective: To evaluate the impact of various pharmaceutical promotional tools like
Sponsorship, Scientific promotional tools, Personal touch tools & Common promotional tools …

This research focuses on the marketing promotional tools used by pharmaceutical
companies in India and how doctors respond to all these marketing strategies in terms of …

Pharmaceutical marketing practices are one of the main reasons that massively influence
the physician's prescribing behavior. This issue has been hardly explored in very little …

Worldwide drug expenditures have been one of the main concerns of health care managers,
and its containment is one of the primary goals of health care authorities. The present study …

Pharmaceutical marketing is quite different from general marketing as the decision makers
are the physicians (secondary customers) not the patients (original consumers), thus …

Purpose: This research aims to identify key factors that influence physicians' drug selection
decisions as well as the main sources of information for physicians about new drugs and the …