Purpose The purpose of this study is to explore the role of environmental awareness,
environmental concerns, and green innovation toward green purchase intentions. This …

This study systematically analyzes the factors that affect consumers' green purchase
intention. Through a comprehensive literature review, the influencing factors of consumers' …

Recently, purchasing intention towards green products has gained global attention due to
their extensive use and high environmental issues. Thus, the current article investigates …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

Purpose This research study uses the theory of planned behavior to investigate the factors
such as environmental concern, perceived control behavior and subjective norms that foster …

Purpose–The literature on green consumer behaviour recently focuses upon the Asian
markets. Though environmental consciousness in Indian consumers is observed in the …

Due to eco-sustainable marketing practices, customer consciousness has increased the use
of eco-sustainable goods in India. This provides new opportunities for businesses and …

With the rise of eco-awareness and innovation in recent years, companies have constantly
sought to be the first to introduce new green-concept products to the market to gain a larger …