Maintaining sustainable consumer behaviours is necessary for both mitigating
environmental problems and the success of sustainable businesses. However, to date, the …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

The concept of sustainability has been widely discussed in the public arena by public
entities and companies; however, consumers express inconsistency and confusion around …

Sustainable consumer behavior (SCB) gained significant attention given the relevance it
bears for a broad set of actors. Since most of the relevant literature is rooted in western …

Environmental changes resulting from human activity and the negative impact of
civilisational megatrends are being noticed and criticised increasingly often, and their …

The aim of this article is to shed new light on which dimensions compose sustainable
purchase intention (SPI) with the purpose of understanding what moves consumers to a …

The challenge of sustainable development and consumption is to meet current wants
without impoverishing future generations and the planet in the long term. Therefore, new …

Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising
concerns for the adverse effects of consumption on environmental sustainability are leading …

Sustainable consumption is a problem of growing importance and complexity. There is
hardly another issue that combines the triviality of everyday human behavior and the …

Rapid population growth together with improving living standards is causing bigger and
more rapid consumption of resources in industrial, household and personal consumption …