Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …

Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly
transforming the business world, generating heightened interest from researchers. In this …

The widespread impacts of artificial intelligence (AI) and machine learning (ML) in many
segments of society have not yet been felt strongly in the marketing field. Despite such …

Machine learning (ML) refers to the study of methods or algorithms designed to learn the
underlying patterns in the data and make predictions based on these patterns. 1 ML tools …

Behavioral science and machine learning have rapidly progressed in recent years. As there
is growing interest among behavioral scholars to leverage machine learning, we present …

In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence
for Marketing presents a tightly-focused introduction to machine learning, written specifically …

The emergence of consumer-generated data and the growing availability of Machine
Learning (ML) techniques are revolutionizing marketing practices. Marketers and …

This research presents the use of machine learning analytics and metrics in the retailing
context. We first discuss what is machine learning and explain the field's origins. We then …

Make personalized marketing a reality with this practical guide to predictive analytics
Predictive Marketing is a predictive analytics primer for organizations large and small …