The growing movement of veganism culture is drawing increasing scientific attention but
falls short of an empirical investigation to examine antecedents and catalytic experiences for …

The noticeable shift towards veganism signifies a fundamental change in how people view
what they consume. Veganism has been growing and receiving increasing scientific …

The adoption of a vegan diet might have public, health, and environmental benefits;
however, still little is known about veganism as the majority of studies on dietary lifestyles …

Purpose Non-vegan consumers are increasingly shifting their food habits and lifestyles
towards vegan food. Thus, in addition to traditional, though poorly studied, ethical motives …

Consumers increasingly embrace veganism, thereby creating lucrative markets and the
need for marketers to understand the diverse motivations for adopting this diet and/or …

While veganism has been growing and receiving increasing attention, there is a gap on how
factors such as health and environmental beliefs and anti-speciesism values, that create …

The number of consumers following a vegan diet has notably increased in many
industrialised countries and it is likely that their influence on the food sector will continue to …

The study aims to ascertain the mediating influence of nature connectedness and love for
nature in the association of terminal and instrumental values with stated buying behavior in …

Purpose This study aims to explore the motivation as well as barriers for ethical food
consumption behaviour by focussing on the food consumption pattern of young adults in the …

Despite growing interest in ethical consumer behaviour research, ambiguity remains
regarding what motivates consumers to purchase ethical products. While researchers …