Marketing management support systems (MMSS) are computer-enabled devices that help
marketers to make better decisions. Marketing processes can be quite complex, involving …

This paper provides an introduction to this Special Issue by a) providing a framework for
evaluating the potential and actual success of marketing management support systems …

This chapter discusses recent advances in the field of marketing management support
systems (MMSS). We start with a short history of marketing management support systems …

Discusses the findings of research into the development ofmarketing decision support
systems. States that MDSS represents a breakwith traditional, more rigid management …

Marketing models are of invaluable importance for the advancement of marketing science.
Regarding the role of models in marketing decision-making in practice we question the …

Marketing management support systems are designed to make marketing managers more
effective decision makers in this electronic era. Developments in information technology …

Presents a foundation for the development of marketing decisionsupport systems (MDSS).
Argues that traditional management informationsystems typically follow a sequential flow …

In the past 10 years, a new technology has emerged for assisting and improving marketing
decision making. We define a marketing decision support system as a coordinated collection …

To be effective, decision aids for marketing managers should match with the thinking and
reasoning processes of the marketing decision makers who use them. The authors take a …

New developments in marketing management support systems (MMSSs) have provided the
marketer with a growing supply of tools that can enrich decision making. In this paper, we …