Although tourism has been recognised as an important subfield in nation branding little
research have focused on its role in the nation branding process. A managerial perspective …

This dissertation examines the theoretically emerging phenomenon of tourism destination
branding within a country context. The purpose of the study is to develop the concepts …

Purpose–The paper aims to apply the co‐creation paradigm to nation branding in order to
analyze how the identity and image of a nation brand are inter‐twined in terms of levels and …

Destination branding is an important focus of tourism marketing research and a cornerstone
activity for many destination marketing organizations. National Tourism Branding is the …

During the last decades, the tourism industry has become one of the fastest growing
economic sectors in the world. The growth has in turn led to traditional marketing techniques …

The tourism industry is based on promises and agencies building trust through targets.
Branding has become an important tool for tourism, clearly communicating the various …

Currently, more and more Chinese tourists choose to have outbound tourism as a way to
relax themselves from daily stressful work. The purchasing power of Chinese tourists is …

The present work analyses how tourism and non-tourism place brands are integrated under
an umbrella national brand, and how the tourism brand may have little value or even prove …

The main objectives of the study were to research the benefits of nation branding and find
out whether the implementation of such strategies would be applicable in regards to the …

The question" How do destination-branding strategies influence destination stakeholders?"
has not been answered yet. This paper examines the role of internal branding in …