This study aims to explore the development of business relationships from an interactional
perspective, which challenges the conventional time-based view in Western contexts …

Confucian philosophy, which lies at the root of Chinese culture, has been attracting attention
from both business practitioners and academia due to China's tremendous influence on the …

The importance of business relationships is deeply rooted in Chinese society, characterised
by Confucian codes of repeated favour-exchanges. Our study aims to explore how a quality …

Despite growing research on the dark side of B2B relationships in the last two decades,
there are still many gaps in this literature, which need to be addressed to provide a more …

Despite the widespread belief of the significance of guanxi for facilitating business
engagements in Asian contexts, few empirical studies have been conducted to examine (1) …

Relationships of individual and groups among three-plus firms represent the cornerstone
concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer …

With the coming of age of business‐to‐business (B2B) marketing in the last three decades,
the influence of culture on cross-cultural B2B relationships has received considerable …

This study provides new insight into guanxi practice and quality differences between
business-to-business (B2B) and business-to-government (B2G) ties in China. The results …

Understanding Chinese business practices and relationships has become increasingly
important for international firms. One of the common threads for international firms is the …

Due to the uniqueness of Chinese culture, relationship marketing cannot be interpreted
directly from the extant theories developed in Western society. Using qualitative research …