As a primarily synchronous social media form, social live streaming services offer real-time
interaction between streamers and viewers, and among viewers. Users' value cocreation …

The newly emergent social live streaming services (SLSSs) provide the sport consumers
with a synchronised and more interactive viewing experience. In order to help the sport …

This study focuses on sports live streaming platforms (SLSPs) that allow sports viewers to
actively engage with various actors while watching sports live streams. By considering the …

This study deciphers the underlying mechanism by which virtual interactions influence
sports viewing on a social live streaming (SLS) platform. Survey data was collected from 741 …

Purpose Electronic Sports (eSports) is an emerging sector of the sports and entertainment
industry experiencing an accelerated increase in consumer and sponsor demand. This …

The esports industry still exhibits progressive growth driven by digital transformation and an
increasing followership. Such dynamic development involves manifold interactions between …

Encouraged by the technological breakthrough of the hyper-modern era, social
livestreaming has arisen as one of the most engaging communities in recent years, enabling …

An emerging form of social media service–livestreaming–has been increasingly adopted by
sports organizations to foster fan engagement. The National Football League (NFL) is no …

The development of digital media has led to the emergence of live streaming, a service
system that involves multiple parties coexisting, including platforms, spectators, and …

Online game livestreaming is an emerging industry. Followers' donation is major source of
live streamers' income. The reactions induced by the immediacy and interactivity of online …