Exploring what types of app icons are attractive has been a topic of great interest in recent
years. The main purpose of this study was to explore the neural mechanism of attention …

This study investigates how an anthropomorphic app icon affects users' responses from an
emotional standpoint. The design is a case-study/laboratory experiment in which 50 …

Mobile app markets have been touted as fastest growing marketplaces in the world. Every
day thousands of apps are published to join millions of others on app stores. The …

Businesses and scholars have been trying to improve marketing effect by optimizing mobile
marketing interfaces aesthetically as users browse freely and aimlessly through mobile …

Purpose This research delves into the dynamic realm of app design by examining the impact
of app icon familiarity and authority on image fit, influencing users' app usage intention …

Application icons are a pivotal part of graphical user interface of mobile devices. Despite a
trend away from complexity to simplicity in user interface design, there is lack of evidence …

Visual aesthetic directly affects the user's purchase decision and results from the user's
analysis and judgment after perceiving product appearance. Therefore, understanding the …

Past research has demonstrated that aesthetics affect users' experiences in various ways.
However, there is little research on the impact of interface aesthetics on user performance in …

Given the incredible ability to interact with consumers, branded apps have become a new
important brand relationship building platform for marketers. However, despite the …

In an era of mobile Internet, the using of mobile interfaces is ineluctable in our daily life. To
some extent, the first impression of the mobile user interfaces determines users' …