Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial
inequities want to grow the impact of their promising solutions to these problems—scaling …

Many social entrepreneurs struggle to take successful, innovative programs that address
social problems on a local or limited basis and scale them up to expand their impact in a …

Innovation and Scaling for Impact forces us to reassess how social sector organizations
create value. Drawing on a decade of research, Christian Seelos and Johanna Mair …

The authors develop a comprehensive framework to improve understanding of the complex
causalities and interdependencies of the factors affecting the scalability of social impact …

Harness commercial marketing techniques to spark social change! American Express, Avon,
BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced …

To effect large system change,“niche” or local-level innovations must span spatial and
institutional scales to achieve broader systemic impact. Leaders of social innovation, in …

This book, authored by two of Australia's leading social marketing researchers and
practitioners, is a welcome addition to the social marketing literature for at least three …

Social marketing faces significant barriers to growth because there is no clear
understanding of what the field is and what its role should be in relation to other approaches …

In this Introduction we will explore why governments, public institutions, non-governmental
organisations (NGOs) and private companies are increasingly applying social marketing …

Purpose–The purpose of this paper is to report on research designed to assess the impact of
sponsorship financing of social marketing initiatives on the evaluation of those social …