This study was designed to understand the relationships among the experience economy,
brand attitude, and brand loyalty based on the type of service providers, such as robot …

Purpose This study examined the effect of brand modernity on brand love. In addition, this
study investigated how brand love affects behavioral intentions including intentions to use …

This study was designed to examine the antecedents and consequences of the memorable
brand experience in the coffee industry. The study collected data from 335 people who used …

This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

The current study investigated how brand competence is formed and how it affects
behavioral intentions in two types of restaurants, such as a restaurant where robot servers …

The food service industry has already observed that a merely good quality of
products/services cannot make a business successful and has emphasized the importance …

This study applies experiential value, satisfaction, brand love, brand loyalty, and generation
to identify consumer behavior toward robot baristas providing new non-face-to-face services …

This study investigates the approach behavior of the respondents by using the cognitive–
affective–behavioral framework in the context of restaurant service robots. An online survey …

Purpose The purpose of this paper is to explore the effect of customers' perception of the
integrated resort by focusing on brand-related variables, namely, brand reputation, brand …

As an innovative technology, robot services are now used in the tourism industry to enhance
consumer experience. Despite its importance, the impact of robot applications on the …