Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
M Tingchi Liu, I Anthony Wong, C Rongwei… - International Journal of …, 2014 - emerald.com
Purpose–This study aims to investigate how perceptions associated with corporate social
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …
Different role of hotel CSR activities in the formation of customers' brand loyalty
Purpose Given the important role of corporate social responsibility (CSR) to enhance
company performance, the purpose of this paper is to fill the existing gaps in the hotel CSR …
company performance, the purpose of this paper is to fill the existing gaps in the hotel CSR …
How CSR influences customer behavioural loyalty in the Chinese hotel industry
MT Liu, Y Liu, Z Mo, Z Zhao, Z Zhu - Asia Pacific Journal of Marketing …, 2020 - emerald.com
Purpose The purpose of this paper is to focus on how corporate social responsibility
(CSR)(ie responsibility to customers, employees and society) influences customer …
(CSR)(ie responsibility to customers, employees and society) influences customer …
Willingness to pay for corporate social responsibility (CSR): Does strategic CSR management matter?
H Kuokkanen, W Sun - Journal of Hospitality & Tourism …, 2024 - journals.sagepub.com
Within hospitality research, corporate social responsibility (CSR) has attracted plenty of
interest, but few studies have investigated a strategic approach to CSR management …
interest, but few studies have investigated a strategic approach to CSR management …
The impact of four CSR dimensions on a gaming company's image and customers' revisit intentions
The purpose of this study is to investigate whether perceptions of corporate social
responsibility (CSR) initiatives affect casino customers' corporate image as well as the …
responsibility (CSR) initiatives affect casino customers' corporate image as well as the …
Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study
The study examines the role of customer perceptions of CSR in improving customer loyalty
by exploring its direct and mediated effects through service quality, customer satisfaction …
by exploring its direct and mediated effects through service quality, customer satisfaction …
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?
This study aims to investigate if the visitors' perception of corporate social responsibility
influences both hotel brand positioning and intention to revisit. Furthermore, it examines the …
influences both hotel brand positioning and intention to revisit. Furthermore, it examines the …
CSR and consumer behavioral responses: The role of customer-company identification
Purpose The purpose of this paper is to examine the influence of perceived CSR and its
influence on customer satisfaction and loyalty in the hotel industry. Design/methodology …
influence on customer satisfaction and loyalty in the hotel industry. Design/methodology …
Progress in research on CSR and the hotel industry (2006-2015)
A Serra-Cantallops, DD Peña-Miranda… - Cornell Hospitality …, 2018 - journals.sagepub.com
This study reviews and synthesizes the contemporary literature focusing on the role of
corporate social responsibility (CSR) in the hotel industry over the period 2006-2015. The …
corporate social responsibility (CSR) in the hotel industry over the period 2006-2015. The …
A micro-level view of CSR: A hospitality management systematic literature review
This study provides a systematic review of corporate social responsibility (CSR) in the
hospitality management literature over the last decade. In contrast to prior reviews, this …
hospitality management literature over the last decade. In contrast to prior reviews, this …