Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

M Tingchi Liu, I Anthony Wong, C Rongwei… - International Journal of …, 2014 - emerald.com
Purpose–This study aims to investigate how perceptions associated with corporate social
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …

Different role of hotel CSR activities in the formation of customers' brand loyalty

J Ahn, ML Wong, J Kwon - International Journal of Quality and Service …, 2020 - emerald.com
Purpose Given the important role of corporate social responsibility (CSR) to enhance
company performance, the purpose of this paper is to fill the existing gaps in the hotel CSR …

How CSR influences customer behavioural loyalty in the Chinese hotel industry

MT Liu, Y Liu, Z Mo, Z Zhao, Z Zhu - Asia Pacific Journal of Marketing …, 2020 - emerald.com
Purpose The purpose of this paper is to focus on how corporate social responsibility
(CSR)(ie responsibility to customers, employees and society) influences customer …

Willingness to pay for corporate social responsibility (CSR): Does strategic CSR management matter?

H Kuokkanen, W Sun - Journal of Hospitality & Tourism …, 2024 - journals.sagepub.com
Within hospitality research, corporate social responsibility (CSR) has attracted plenty of
interest, but few studies have investigated a strategic approach to CSR management …

The impact of four CSR dimensions on a gaming company's image and customers' revisit intentions

JS Kim, HJ Song, CK Lee, JY Lee - International Journal of Hospitality …, 2017 - Elsevier
The purpose of this study is to investigate whether perceptions of corporate social
responsibility (CSR) initiatives affect casino customers' corporate image as well as the …

Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study

KF Latif, A Pérez, UF Sahibzada - International Journal of Hospitality …, 2020 - Elsevier
The study examines the role of customer perceptions of CSR in improving customer loyalty
by exploring its direct and mediated effects through service quality, customer satisfaction …

How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?

M Akbari, A Nazarian, P Foroudi… - Current Issues in …, 2021 - Taylor & Francis
This study aims to investigate if the visitors' perception of corporate social responsibility
influences both hotel brand positioning and intention to revisit. Furthermore, it examines the …

CSR and consumer behavioral responses: The role of customer-company identification

M Fatma, I Khan, Z Rahman - Asia Pacific Journal of Marketing and …, 2018 - emerald.com
Purpose The purpose of this paper is to examine the influence of perceived CSR and its
influence on customer satisfaction and loyalty in the hotel industry. Design/methodology …

Progress in research on CSR and the hotel industry (2006-2015)

A Serra-Cantallops, DD Peña-Miranda… - Cornell Hospitality …, 2018 - journals.sagepub.com
This study reviews and synthesizes the contemporary literature focusing on the role of
corporate social responsibility (CSR) in the hotel industry over the period 2006-2015. The …

A micro-level view of CSR: A hospitality management systematic literature review

RF Guzzo, JA Abbott… - Cornell Hospitality …, 2020 - journals.sagepub.com
This study provides a systematic review of corporate social responsibility (CSR) in the
hospitality management literature over the last decade. In contrast to prior reviews, this …