Background: The adoption of systems thinking within social marketing is illustrated by the
emerging literature relating to systems social marketing and macro-social marketing …

Macro-social marketing is the use of social marketing–up, mid and downstream–to affect
holistic systemic change (Kennedy 2016). Presently, fragmented views within macro-social …

Purpose The purpose of this paper is to present retrospective, current and prospective
aspects of social marketing and systems science integration. Design/methodology/approach …

Purpose Social marketing has gained widespread recognition as a means of motivating
behaviour change in individuals for societal good. Many opinions have been shared …

Purpose–The purpose of this paper is to show how macro‐social marketing and social
engineering can be integrated and to illustrate their use by governments as part of a positive …

Purpose–The reason for this paper is to better understand why many social marketing
campaigns produce poor results and to propose a model to guide social marketing strategic …

Social marketing involves campaigns that aim to change individual behavior as well as
prosocial behavior in diverse fields, such as health prevention and environment protection …

Purpose This paper presents the first attempt to map and critically review existing social
marketing planning approaches. Approach Critical literature review. Findings The …

Purpose–The aim of this article is to explore how social engineering and social marketing
are connected, and how social marketing is a tool used to achieve adherence to social …

Social marketing has evolved differently in the developing and developed worlds, at times
leading to different emphases on what social marketing thought and practice entail. This …