Promoting intrinsic affective exercise benefits may facilitate autonomous motivation and
exercise behavior. However, most media messages primarily emphasize extrinsic weight …

Objectives This study investigated the effects of messaging on physical activity (PA)
motivation, and whether the effectiveness of messages aimed to promote either affective …

Physical activity is important to prevent chronic disease and improve mental health. Physical
activity education needs to be delivered in an efficient, effective and persuasive way by …

Message framing (ie, emphasis on gains or losses) is a communication strategy that has
been used to promote physical activity (PA). Previous research has led to inconsistent …

Although the study of the affective components involved in predicting physical activity is
spreading faster and faster, there is a lack of studies testing their role when promoting …

This study compared message-framing effects on physical activity (PA) across age and
gender groups. Participants included 111 younger and 100 older adults (68% were women) …

Regular exercise is beneficial for physical and psychological health. Unfortunately,
approximately one in four adults and the majority of adolescents do not meet …

A unique aspect of exercise is that people may choose to engage in it to achieve a variety of
outcomes, ranging from extrinsic (appearance, health) to intrinsic (satisfaction, enjoyment) …

Health communication interventions encouraging exercise may aid in mitigating the obesity
crisis in the United States. Although much research has investigated behavioral predictors of …

We investigated effects of message framing and social distance on individuals' attitude
toward health campaign and behavioral intention. Individuals who read a gain-framed …