Evaluation Set Size and Purchase: Evidence from a Product Search Engine☆
The last decade has seen a dramatic increase in the popularity of product search engines,
yet the analysis of consumer behavior at such sites remains a challenging research problem …
yet the analysis of consumer behavior at such sites remains a challenging research problem …
Consumer Click Responses to Paid Ad Set Strategies of Search Platforms
M Cheng, Z Zhu - Cornell Hospitality Quarterly, 2024 - journals.sagepub.com
Search platforms are contemporary digital services that create value on multi-sided markets
through providing services to each side of their platforms—indexing contents for all website …
through providing services to each side of their platforms—indexing contents for all website …
One size fits all? The differential impact of online reviews and coupons
Using a unique dataset that includes individually identifiable consumer online browsing and
purchase data in the restaurant industry, this paper examines how individual consumer …
purchase data in the restaurant industry, this paper examines how individual consumer …
Examining the impact of ranking on consumer behavior and search engine revenue
In this paper, we study the effects of three different kinds of search engine rankings on
consumer behavior and search engine revenues: direct ranking effect, interaction effect …
consumer behavior and search engine revenues: direct ranking effect, interaction effect …
[PDF][PDF] Examining the impact of search engine ranking and personalization on consumer behavior: Combining bayesian modeling with randomized field experiments
In this paper, we examine how different ranking and personalization mechanisms on product
search engines influence consumer online search and purchase behavior. To investigate …
search engines influence consumer online search and purchase behavior. To investigate …
The supply and demand effects of review platforms
Review platforms such as Yelp and TripAdvisor aggregate crowd-sourced information about
users' experiences with products and services. We analyze the impact of review platforms on …
users' experiences with products and services. We analyze the impact of review platforms on …
Choosing between hotels: impact of bimodal rating summary statistics and maximizing behavioral tendency
Rating summary statistics are basic aggregations that reflect users' assessments of
experienced products and services in numerical form. Thus far, scholars primarily …
experienced products and services in numerical form. Thus far, scholars primarily …
[PDF][PDF] The welfare impact of consumer reviews: A case study of the hotel industry
Platforms such as Yelp and TripAdvisor aggregate crowd-sourced information about users'
experiences with products and services. We analyze their impact on the hotel industry using …
experiences with products and services. We analyze their impact on the hotel industry using …
Endogenous evaluation and sequential search
L Guo - Marketing Science, 2021 - pubsonline.informs.org
Consumers may not be perfectly informed of the availability and attributes of competitive
offerings (price, match value). We examine equilibrium outcomes when consumers can …
offerings (price, match value). We examine equilibrium outcomes when consumers can …
Could deal promotion improve merchants' online reputations? The moderating role of prior reviews
X Li - Journal of Management Information Systems, 2016 - Taylor & Francis
It is by now almost accepted as a stylized fact that offering deal promotion (such as via
Groupon or LivingSocial) deteriorates local merchants' online reputations (eg, the average …
Groupon or LivingSocial) deteriorates local merchants' online reputations (eg, the average …