Evaluation Set Size and Purchase: Evidence from a Product Search Engine

V Choudhary, I Currim, S Dewan… - Journal of …, 2017 - journals.sagepub.com
The last decade has seen a dramatic increase in the popularity of product search engines,
yet the analysis of consumer behavior at such sites remains a challenging research problem …

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

M Cheng, Z Zhu - Cornell Hospitality Quarterly, 2024 - journals.sagepub.com
Search platforms are contemporary digital services that create value on multi-sided markets
through providing services to each side of their platforms—indexing contents for all website …

One size fits all? The differential impact of online reviews and coupons

S Ba, Y Jin, X Li, X Lu - Production and Operations …, 2020 - journals.sagepub.com
Using a unique dataset that includes individually identifiable consumer online browsing and
purchase data in the restaurant industry, this paper examines how individual consumer …

Examining the impact of ranking on consumer behavior and search engine revenue

A Ghose, PG Ipeirotis, B Li - Management Science, 2014 - pubsonline.informs.org
In this paper, we study the effects of three different kinds of search engine rankings on
consumer behavior and search engine revenues: direct ranking effect, interaction effect …

[PDF][PDF] Examining the impact of search engine ranking and personalization on consumer behavior: Combining bayesian modeling with randomized field experiments

A Ghose, PG Ipeirotis, B Li - Workshop of Information Systems …, 2011 - ipeirotis.com
In this paper, we examine how different ranking and personalization mechanisms on product
search engines influence consumer online search and purchase behavior. To investigate …

The supply and demand effects of review platforms

G Lewis, G Zervas - Available at SSRN 3468278, 2019 - papers.ssrn.com
Review platforms such as Yelp and TripAdvisor aggregate crowd-sourced information about
users' experiences with products and services. We analyze the impact of review platforms on …

Choosing between hotels: impact of bimodal rating summary statistics and maximizing behavioral tendency

L Coba, L Rook, M Zanker - Information Technology & Tourism, 2020 - Springer
Rating summary statistics are basic aggregations that reflect users' assessments of
experienced products and services in numerical form. Thus far, scholars primarily …

[PDF][PDF] The welfare impact of consumer reviews: A case study of the hotel industry

G Lewis, G Zervas - Unpublished manuscript, 2016 - conference.nber.org
Platforms such as Yelp and TripAdvisor aggregate crowd-sourced information about users'
experiences with products and services. We analyze their impact on the hotel industry using …

Endogenous evaluation and sequential search

L Guo - Marketing Science, 2021 - pubsonline.informs.org
Consumers may not be perfectly informed of the availability and attributes of competitive
offerings (price, match value). We examine equilibrium outcomes when consumers can …

Could deal promotion improve merchants' online reputations? The moderating role of prior reviews

X Li - Journal of Management Information Systems, 2016 - Taylor & Francis
It is by now almost accepted as a stylized fact that offering deal promotion (such as via
Groupon or LivingSocial) deteriorates local merchants' online reputations (eg, the average …