The growing Over-The-Counter (OTC) medication sector within the pharmaceutical industry
gains competitive advantages through digital marketing where the companies must re …

In 2015, the Egyptian health authorities released a decree with a clear definition for over the
counter medications. The decree allowed pharmaceutical companies to advertise their …

Abstract Over-the-counter (OTC) drugs are the medicinal products sold directly to a
consumer without a prescription from a healthcare professional as compared to prescription …

Purpose: the aim of this study was to examine factors affecting consumers' purchase
decision of over-thecounter (OTC) medicines from community pharmacies in Ethiopia …

The study intends to study consumers' perception towards over-the-counter (OTC) products
and factors that influences OTC products in India. It also aims to study the impact of …

Understanding of the factors consumer consider, while purchasing and repurchasing over-
the-counter (OTC) pharmaceutical products, will be of great help to the marketers. Identified …

The digital transformation movement persuaded many pharma companies towards greater
adoption of digital marketing and e-commerce. This was accelerated even more by the …

There are two main purposes for this review, namely:(1) To determine key themes related to
pharmaceutical digital marketing that have an impact on non-prescription drug …

The advents in technology through continuous innovations have supported to improve the
quality of the human life in the society. One of the innovation due to the invention of ICT …

'Digital'has become an important part of the everyday life. All the sectors have been adapting
to the digital era at a faster rate. However other than the website, the pharma industry has …