[HTML][HTML] Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis
This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …
name by taking into consideration customers' behavioral big data and web analytics. In the …
[HTML][HTML] Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry
The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …
overflowing with information. So, the main question that needs to be answered is: What …
[HTML][HTML] Big data contribution in desktop and mobile devices comparison, regarding airlines' digital brand name effect
DP Sakas, NT Giannakopoulos - Big data and cognitive computing, 2021 - mdpi.com
Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest
every possible aspect indicating users' experience and preference. People visit, regularly …
every possible aspect indicating users' experience and preference. People visit, regularly …
[HTML][HTML] The effects of logistics websites' technical factors on the optimization of digital marketing strategies and corporate brand name
In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …
depend on their websites to acquire new customers and maintain existing ones. Following …
[HTML][HTML] Customer experience and satisfaction of Disneyland hotel through big data analysis of online customer reviews
Online customer reviews have become a significant information source for scholars and
practitioners to understand customer experience and its association with their satisfaction to …
practitioners to understand customer experience and its association with their satisfaction to …
The impact of social media marketing communications on consumer response during the COVID-19: does the brand equity of a university matter?
The main objective of the current study is to investigate the impact of social media marketing
communication on the consumer response to University in UAE during COVID-19. In …
communication on the consumer response to University in UAE during COVID-19. In …
The impact of big data on firm performance in hotel industry
Big data has increasingly appeared as a frontier of opportunity in enhancing firm
performance. However, it still is in early stages of introduction and many enterprises are still …
performance. However, it still is in early stages of introduction and many enterprises are still …
The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
M Nuseir, G Elrefae - … Journal of Data and Network Science, 2022 - m.growingscience.com
The prime concern of the current research effort is to assess the role of social media
marketing efforts to explain the consumer-based brand equity among the restaurant industry …
marketing efforts to explain the consumer-based brand equity among the restaurant industry …
Investigation into big data impact on digital marketing
The increased accessibility of digitally sourced data and advance technology to analyse it
drives many industries to digital change. Many global businesses are talking about the …
drives many industries to digital change. Many global businesses are talking about the …
Managing big data in the retail industry of Singapore: Examining the impact on customer satisfaction and organizational performance
S Ying, S Sindakis, S Aggarwal, C Chen, J Su - European Management …, 2021 - Elsevier
Much of the research on big data analytics has been centered on technical or system
development. Research has been carried out on the usage of big data analytics to …
development. Research has been carried out on the usage of big data analytics to …