Purpose The purpose of this paper is to investigate the way that Saudi universities are
engaging their audience via social media platforms by means of the five meaningful themes …

Purpose–The purpose of this paper is to understand how American universities are
engaging their audience via social media platforms in relation to seven significant themes …

A university has many stakeholders with varying interests and commitments. Several studies
have examined modes and methods of HEIs communication with stakeholders. To the best …

Over the past few years organisations in the public and private sectors have turned to social
media in the hope of establishing an effective communication channel with their customers …

The purpose of this study is to explore and categorise how universities in the USA and
Thailand use Facebook as a platform to engage their audiences. Although many higher …

This study examines the influence of social media on learning and education inside higher
education institutions in Saudi Arabia. This study attempts to utilize the e-learning …

This study investigated applications of social media in promotion activities among Higher
Learning Institutions (HLIs) in Tanzania. Guided by a phenomenological philosophy, a multi …

In the field of digitalisation and the acceptance of technologies, African universities are
seriously behind the movement of their counterparts in Europe, the USA, and Asia. At a time …

The use of social media within higher learning institute has resulted positive impacts on
students engagement in teaching and learning activities. Current studies have …

Globally, a vast majority higher education institutions are using social media in their day-to-
day activities. Consequently, the need for guidelines to effectively use social media in …