In advertising, jingle modifications are often done to inject freshness and to avoid wear-out.
This study seeks to determine the effects of jingle modification on brand attitude and brand …

A slogan is an integral component of a brand's advertising platform that helps shape its
identity and define its positioning. While prior literature has focused on the recall of slogans …

The selection of the right brand name is one of the most important marketing decisions and
brand memorability has been proposed to be one of the key brand name selection criteria …

Brands and slogans are an integral part of companies' marketing communication. Most
companies have a slogan that communicates their expertise or what differentiates them from …

Brand slogans can provide an important supplemental role to brand names and logos in
building and cultivating brand images. Research suggests that including some type of …

Can vague brand slogans promote desirable consumer responses? | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

This study investigated linguistic and thematic characteristics of slogans and their influence
on survey respondents' ability to identify the brand name associated with a slogan. The …

A slogan is a phrase meant to communicate a clear message. Slogans are often short yet
rhyme in order for readers or audiences to recall them quickly. Most slogans contain a …

There is lot of competition in the current dynamic world among people as well as companies
and the companies put lot of effort to promote their product with no stone unturned. One of …

The effectiveness of brand slogans (also referred to as slogans in this study) in
communicating product information has been widely discussed, but there is limited research …